Ad campaigns are an important marketing strategy for all kinds of businesses that want to increase brand awareness and profits.
What is an ad campaign?
An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives:
- To create brand awareness for a new product
- To drive sales of a product or service
- To generate leads by asking people to sign up for an email list or another free offer
Online ad campaigns are highly powerful because online activity is so measurable. The more data and metrics you can collect about the ways that people interact with your ads, the easier it is to optimize those ads to get better results for lower costs