Email Marketing & SMS Marketing
We help you send Bulk Emails
We help you send Bulk SMS's & Whatsapp Instant Messages
We all are aware of emails and sms’s and how it helps to reach to other people, either informal communication with family, friends or formal business communications.
Intra & External business communications with all the stake holders mostly done using individual emails in less instance sms, though sms & IM’s like Whatsapp are believed to be an informal communication but it is being diminished and at least to some extent exchanges between upper/lower & horizontal echelons being used in the corporate hierarchy, but these correspondences addressed to one or few contacts only. What if you have to reach a larger audience? The answer is you need to send Bulk Emails or SMS’s/IM & we can help you to reach large audience for your business promotion or general message or an add campaign or for your political campaign.
Marketing | Campaigning | Promotions
As a marketer, it’s imperative you get the maximum ROI from each marketing campaign you run. But with so many different avenues available, it can be a huge challenge to identify the right medium for your next campaign.
After all, what works for one company isn’t guaranteed to work for you – even if you’re in the same industry.
Because we want you to feel in control of your marketing, we’ll explore the benefits and disadvantages of SMS marketing as well as those of email marketing. That way, you can be sure you’re getting the most bang for your buck with every campaign
Email Marketing vs SMS Markeing | Whatsapp Message Marketing (IM)
Through our “ROI Showdown” series, we want to help you establish which types of marketing will be the most advantageous for your business and why. We’re not going to suggest one is better than the other, but we will help you figure out when each channel is most beneficial and how you can put it to good use.
Armed with all this newfound knowledge, you’ll be able to take your marketing campaign to the next level, maximizing your results in the process. So, without further ado, let’s take a look at SMS marketing vs. email marketing to see what ROI you can expect from each.
The facts, statistics, and the future research shows that SMS open rates are as high as 98%, compared to just 20% of all emails. And, on average, it takes 90 seconds for someone to respond to a text and 90 minutes to respond to an email. Furthermore, 75% of people have suggested that they’d be happy to receive an offer via SMS – this is why 65% of marketers say that SMS marketing is a “very effective” method for them.
Does this mean email is dying, then? No way! Far from it, in fact. Yes, SMS marketing, along with other digital marketing channels, may be rising in popularity, but email isn’t going anywhere. Rather, it’s adapting to the ever-evolving online world, and it’s gaining strength because of it. Email usage continues to grow. In 2017, there were 3.7 billion email users. By 2020, this figure is expected to rise to 4.3 billion.
The differences between SMS marketing and email marketing:
Email remains a hugely popular channel for marketers, with 73% saying it’s their number one digital channel for return on investment. In the UK alone email marketing is generating a whopping £29 billion in retail sales per year. However, that’s not to say email marketing doesn’t come without its challenges.
The challenges of email marketing
With 269 billion emails being sent per day, and nearly 50% of these being spam, our inboxes are becoming increasingly cluttered. And the likes of Microsoft and Google are trying to combat this problem by segregating emails in users’ inboxes, placing marketing emails in a separate tab as a user’s more “important” emails. Due to the high number of emails people receive, it’s no wonder that so many get deleted without even being read. Text messaging, in contrast, doesn’t face these same challenges. As we’ve already seen, the open rate of these messages is far, far higher than email.
As soon as someone receives an SMS, their phone alerts them and grabs their attention. And if the user doesn’t open the message right away, the phone will continue to remind them they have an unread text, making this a highly advantageous feature for your campaigns. Don’t dismiss out on email marketing though
Discarding email marketing in favor of SMS marketing would be a huge mistake. Statistics indicate that, by 2019, over 90% of internet users in the US will use email at least once a month. Using SMS and email marketing to your advantage Obviously, SMS messages are great because they’re short and get straight to the point. With a 160-character limit, organizations have to be sharp in their approach and can’t fill their SMS messages with loads of fluff and pointless information. Short, precise copy that grabs attention is a must, plus any links to vouchers, tickets, surveys, and attachments. And as we’ve seen, according to Gartner, response rates from text messages can be as high as an astonishing 98%.
On the other hand, there are no particular restrictions when it comes to emails. They can be as long as you want or need them to be, they can contain images, GIFs, videos, and other interactive content, and your email list can be easily segmented through your email service provider. That said, you still need to keep your emails concise and to the point – especially when the average reader only has an attention span of 8 seconds. But get your content and imagery right and email offers you a wonderful chance to up your marketing game significantly.
